Donna Karan and the core

In the course of doing tons of research for my Brand Like the Big Guys presentation, I spent a lot of time thinking about, listening to and looking at where Donna Karan has been and where she is now. Boy, this lady is on fire these days. Her recent high-end collections have been getting rave reviews in the press and tons of editorial coverage. The clothes are absolutely beautiful. She has reconnected with the core of her brand -- sensual, comfortable, body-conscious. What does this mean for your brand? Any brand, big or small, needs to do the same thing. Consistently keep your focus on the core. It definitely yields results. xo beth